Morgan Sachs Holding Corp (now Dutton Group) is a private investment company that has owned a diverse range of business across the automotive, renewable energy and real estate markets. This has included some success stories such as Australia’s largest solar panel and energy provider True Value Solar, and premium retailer of classic, exotic and rare cars Dutton Garage to name only a couple. While working with various projects under MSHC, Bency was tasked with creating their parent company logo. The logo needed to be non sector specific to support its expansion into new areas as well as convey establishment.